Mustard knows what it takes to support customers who transact with websites. We’ve got live experience in supporting our own portfolio of companies. Customers need to be able to have their problems and requests dealt with across channels, in real-time, with full history and up-to-date. It’s essential that these customers get a sense of the solid procedures and processes that are behind e-retail sites. Mustard advises its clients on how to achieve this. From integrating the CRM into the different touch points to great value adds such as on-line live-person chats.