Online seasonal businesses take special care when organising the platform requirements. Our
Christmas presents season
for greatexperiences.co.uk is a great example of this.
Traffic and sales volumes increase exponentially during the Christmas period. Everyone wants to buy experience gifts as they make great Christmas presents
However this produces a challenges for any online shop. You could invest heavily in a platform that lasts all year around, however infrastructure that’s sitting there ready for Christmas present
sales during August is not ideal.
We solve this problem by utilising Cloud technology. This means we can easily ramp up the platform capacity to deal with all of those Christmas present shoppers! However we only have to ramp it up from Oct-Dec. Come January Christmas sales obviously dropped and we can turn things down.